SaleCycle, a recognized leader in performance marketing solutions, with more than 10 years of expertise, announces a major transformation. It reinvents itself to meet the demands of the ever-evolving digital marketplace.
Since its inception, SaleCycle has established itself as a key pillar in the field of performance marketing. The company first specialized in cart abandonment emails. WITH more than 500 active customers in retail sectorsfashion and travel, the company has generated almost 1.7 billion euros in turnover additionally for its customers in the past year.
Strategic transformation
SaleCycle is entering a new era. Historically on the performance business model, the company decided rethink your business model better adapt to market changes. This strategic change is a direct response to the increasing expectations of customers and the market.
New visual identity
SaleCycle’s rebranding goes beyond just an aesthetic change. The new logo symbolizes eternal movement and continuity, key to customer engagement.
“Our desire was to breathe new life into SaleCycle and revive our brand. Our new color palette reflects our personality and values. From the warmth, softness and elegance of ivory, to the bolder and contrasting color of purple, while passing through orange, our primary color that brings that touch of élan and vitality. This rebranding brings a touch of freshness and dynamism through this new sparkling and assertive visual identity.” explain Stéphanie de Launay, Head of Brand and Communications
SaleCycle aims to transform the interactions between businesses and their customers. The company offers innovative solutions that strengthen customer engagement and promote sustainable growth. The goal is to provide users with meaningful and unforgettable experiences. This will enable companies to retain their customers and increase their sales.
The future of SaleCycle, towards a renewed interaction with customers
With the introduction of new modules such as Reach, Retain and Re-engage, SaleCycle adapts its services to meet the new market standards digital. These modules aim to optimize the e-commerce customer journey end-to-end by strengthening customer re-engagement.
Today, SaleCycle positions itself as a strategic partner in the digital era. With a renewed approach and commitment to innovation, SaleCycle is ready to support companies in their digital transformation increased prosperity in a constantly changing market.
Article based on Press release received by the editorial office
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