Known as the boldest in the sector, Wake and De Baschmakoff have just merged into La French Company, an agency for bold brands! This merger of two Parisian branding and communication agencies will push the boundaries of creativity even further.
Their ambition? Offering brands a truly global approach… Especially from strategy to design, including marketing, influence and even production of digital content and TV commercials.
To transform the approach to luxury
In addition to combining expertise, this merger corresponds to the natural evolution of two entities that have always sought to reinvent themselves areas of brand expression. From now on, together they embody an innovative vision of French luxury and boldness.
Thierry De Baschmakoff, CEO of the De Baschmakoff agency, explains: “ This merger is the result of creativity and innovation, as well as the passion that our two agencies have for the world of beauty and luxury. But not only. Together, we envision a future where strategy meets art and where every project is conceived as a work of art. »
Thierry Land, CEO of Wake and founder of La French Company, adds: “ By joining forces, we want to define a new standard and new standards of excellence in the world of luxury. The French company is therefore the only agency that offers such advanced transversality through a complete range of services… From defining the brand’s DNA to its impact. »
Note that it is new structure will be led by the president of the Wake agency, Thierry LAND. He will be assisted by Perrine ZECRI, General Manager who arrived at Wake two years ago after more than ten years managing advertising operations for the M6 Group.
Integrated access to communication service
The French company is also first and foremost a 360° vision of branding and communication, which is based on 4 verticals. Namely: La French Brand, La French Com, La French Studio and La French Digital.
This global approach allows you to think about the brand in its entirety, in a fluid way. For this, the French company gathers expert knowledge, relying on a team composed of thirty talents: creatives, producers, designers, directors, editors, copywriters, motion designers, etc. l’AI is an integral part of their services for increased creativity. And that, while maintaining a human approach, focused on emotions.
Daring and creative, human and inspiring, French and international, La French Company combines all the attributes of the French touch. Especially: glamour, elegance and free spirit! The French secret sauce that is already exported to more than ten countries around the world. Namely: China, England, Italy, Brazil, Greece, etc. Keeping in mind the development of the Asian and American markets. And, if its DNA is resolutely focused on luxury, with big names such as Jimmy Choo, Versace or Burberry, it does not exclude other horizons!
Thierry Land comments: “ Today, the high-end market has developed considerably. In addition to quality requirements, we must be able to adapt and respond agilely to the multiple needs of this sector. Our extensive knowledge of luxury brands enables us to enrich our campaigns and missions. But also to open up to other related sectors, equally demanding, such as Food & Beverage, Lifestyle or Tech. »
Overview of two actors
1. De Baschmakoff always had the gift of creation
In the 35 years of existence of the branding and design agency From Baschmakoff – both a workshop, a laboratory of ideas as well as a factory capable of launching new concepts and new brands – designed more than 6,000 items for major luxury brands (perfume, cosmetics, leather goods, watches and accessories).
Among his creations, cult perfumes such as Guerlain AND Bvlgari… or lately, The girl from Rochas which received the Gold Medal for Women’s Perfume 2021 from Cosmétiquemag. Thierry De Baschmakoff is also a creative director who could imagine the design of iconic products like lipstick Dior addict.
2. Wake brings together a diversity of expertise
Wake, for its part, combines advertising, marketing, production and media. This agency imagines unique and impressive creations for its clients, including Guess, Givaudan, Le Coq Sportif, Naf Naf Beauty, Vinci, Apple France, Google France. But also Unilever or EDF Green.