We no longer represent HERTA, the brand that the French buy the most for the 12th year in a row! She returned to TV screens and digitally with her campaign ” First apartment “. This has been visible since May 13. A system orchestrated by the Ogilvy agency, focused on emotions, family and moments of companionship. With a determined view towards the future, it reaffirms the values of the brand. All the while addressing today’s young families.
Finding yourself has never been so easy!
In an era where family ties are more precious than ever, HERTA is positioning itself as a transgenerational brand that brings people together. HERTA and her ” taste for simple things » highlights its consumers in this way. And with a campaign that celebrates the importance of these moments shared around the table… Where smiles, laughter and warm exchanges create lasting memories.
Through his new campaign that he imagined Ogilvy Paristhe brand sends a warm message: ” With HERTA, it has never been easier to find each other “. The latter embodies HERTA’s commitment to simply bringing together those we love around simple, easy-to-prepare home-cooked meals. Whether through its wide selection of products (ham, pasta, Knacki sausages or Croque-Monsieur) or its inspiring recipes, the brand is committed to making everyday life easier French and family while enjoying moments with loved ones.
Warm and emotional, the new film is especially intended for young families. This illustrates how much HERTA is today a transgenerational brand that supports them every day. It is also available in 15-second clips. Through gourmet and current recipes, HERTA Le Bon Paris hams, Knačka sausages and Unwrapped pasta will stand out.
A taste for simple things
This new film follows the installation of a young girl in her ” first apartment “. While she thinks she will have to do everything herself, her loved ones surprise her by coming to support her in this new phase. They take turns ringing the doorbell and bringing bags full of HERTA products: ham, Knack sausages, pastries… In short, everything you need to cook despite limited space and few dishes.
The scene ends with a meeting of different generations around a coffee table, made of moving boxes, to share a friendly moment, filled with tenderness, with simple and light meals, made with HERTA products. It’s the taste of simple things.
Catherine Petilon, Marketing Director of HERTA comments: “ This new film marks a new milestone in HERTA’s advertising history, returning to its emotional roots. The HERTA brand has been supporting the French for more than 60 years and bringing together all generations around a taste for simple things. This new campaign highlights this simplicity and conviviality of the meal by allowing people to come together for a moment of sharing and emotion. »
From the first iconic and familiar notes of HERTA music, the entire universe of the brand resurfaces. Vectors of emotion, they illustrate the timeless spirit of the brand and give ” THERE » of this new campaign.
Simplicity and authenticity: HERTA’s key words
In 1985, what would become one of the most famous pages in the history of advertising appeared on TV screens: the HERTA saga. Production by the young agency Jean & Montmarin, to music Pierre Bachelet Having become inseparable from the brand, he breaks the codes with his pioneering speech. While others emphasize practicality, HERTA emphasizes authenticity, simplicity and naturalness.
Slogan ” Let’s not miss the simple things » already exists and permanently establishes the concept of simplicity. What will make the brand strong…
To learn more about Ogilvy Paris, go to its dedicated page!