The iconic Barbie brand celebrates its 65th anniversary! For this occasion, she designed a special doll in honor of nine female athletes. Among them we find French boxer Estelle Mossely and American professional tennis player Venus Williams. The will of the brand? Encourage girls who will become women to persevere in sports!
Female power in the spotlight!
Seeing that girls who play sports feel smarter, have a better opinion of their abilities, aspire more to leadership roles and have more confidence, Barbie decided to highlight these inspiring stories that are shaping the future. Goal? Show the girls that anything is possible when they resolutely follow their passions.
Thus, on the occasion of its 65th anniversary, the brand pays tribute to nine athletes from around the world, including French boxer Estelle Mossely and American professional tennis player Venus Williams. And by creating unique dolls based on their model.
Krista BergerMattel’s senior vice president of the Barbie brand and doll category admits, “ We are delighted to extend the celebration of Barbie’s 65th anniversary by recognizing the impact of sport on the confidence and ambition of the next generation. After welcoming figure skater Kristi Yamaguchi to our Barbie Inspiring Women selection last month, we’re proud to continue supporting the momentum of women in sports by featuring these nine athletes as our new inspirational role models.»
Krista Berger adds: ” These unique dolls with the image of famous athletes embody our shared values of passion, ambition and self-confidence. By highlighting these inspiring athletes and their stories, we hope to inspire the belief that every young girl deserves to follow her passions and turn her dreams into reality. »
Don’t forget that through initiatives like the Barbie Dream Gap project, Barbie is working to provide equal opportunities for girls. And all over the world, both in sports and beyond. His ambition is to enable them to reach their full potential.