dr. Data is a rising figure in the digital health landscape. His ambition? Become a key pillar of health data protection and ethics in this rapidly evolving field. Positioning itself as a trusted third party for the health of the future, ethical and responsible, the French brand’s mission is to alert the general public and raise awareness among health stakeholders on this aspect.
Therefore, from that perspective, she imagined a unique activation in the form of a (fake) medicine called: Consent Information 500 mg. But this is only the second part of his system launched by a campaign called ” Thank you for the colonoscopy! »
A new player facing new health challenges
1. Worrying situation!
With the digital revolution in the field of health, new challenges appear! Specifically, the following question: how to build citizens’ trust, while allowing the use of data for the benefit of all? And this in a context in which 78% of French people fear that their health data will be used for commercial purposes… Because if health data today is most sensitive with genetic or biometric data, we are still in a gray area as far as data consent patient’s health.
2. Establish a climate of trust
Faced with legitimate fears and feelings of powerlessness about the protection of medical data, Dr. Data is committed to establishing a climate of trust by promoting informed consent and implementing transparent practices that respect privacy.
Indeed, the company offers an innovative platform. This brings technology and law together. Goal? Enable healthcare stakeholders to inform citizens about the use of their data or to remotely involve them in clinical trials. But also enable the management of their consent or opposition.
FYI, Dr. The data has been edited – above all by civil conviction – Nesrine Benyahia, doctor of public law and health law.
3. Positive transformation for medicine
dr. Data embodies the belief that seeking free and informed consent from patients can contribute to a healthier future for all, and a future in which each person’s rights are more respected.
Two arms for strong impact
1. ” Thank you for the colonoscopy! »
Dr Data affirms its civic mission by launching an extensive awareness campaign. Especially through the full-page manifesto in the Echos plugin, which will be published during VivaTech. Entitled ” Thank you for the colonoscopy! », this whole site voluntarily wants to draw attention to the sometimes shocking reality of sharing health data without individual and direct information from patients.
2. Consent Information 500 mg
At the same time, Dr. Data is present SantExpo which opened its doors this year on May 21, and will close today at 5 p.m. The latter is an annual health and medical-social meeting at the Paris Expo – Porte de Versailles.
The will of the company? Share your vision and values with the medical and technology community. An ideal place to launch the second part of the campaign. ” Consent Information 500 mg “. This is a shock treatment against ” oblivion » surrounding information and the request for consent are still too frequent.
In the form of medicine boxes with instructions, Consent Information 500mg therefore reveals general information in a distributed manner, ” dosage » and the effects of legal processing on medical data consent.
This communication object will actually be sent to elected officials, media, CNIL, doctors and people from the world of health. It will also be accompanied by an explanatory note with an unconventional tone borrowed from the code of health communication, presented by Dr. Data, which you can discover below in the images.
