On the occasion of the event CanvaCreate which took place in Los Angeles this Thursday, May 23, 2024, a platform for graphic creation exposed many new features: a redesigned user interface, improved AI tools, the launch of a new offer aimed at companies… Ten years after its launch, Canva aims to attract companies and unify the ecosystem that revolves around design. We are recording the status!
After simplifying and democratizing the design ecosystem in our first decade, our goal for the second decade is to unify the fragmented ecosystems of design, artificial intelligence and task management tools, making them accessible and easy to use for all professionals, said Melanie Perkins, co. – founder and director of the company Canva.
1. Redesign of the user interface
First of all, It can go offers a redesign of its interface, more modern and readable. Goals: “accelerate work processes and improve concentration”. To do this, the platform focused on three elements:
- Customizable home page: with the ability to add favorite items (maps, branding templates, designs), pin corporate content and use advanced filters to search for documents (see front image),
- Toolbar for contextual editing: this opens on user request, highlighting popular tools such as background removal or AI tools A magical studio,
- Simplified cooperation: with improved comment management and the ability to easily switch from one team project to another.
2. Kits: tool packs tailored to each team
To better cater to organizations, Canva now offers a range of team tools. In practice, these sets combine tools and models adapted to the needs of each department of the company. Each Canva kit is adaptable to the needs of the team, and it is possible to integrate your media resources (logo, graphic charter, fonts, etc.). Canva introduced four toolkits for:
- HR: with introductory presentation templates and corporate newsletters,
- Commercial service: with sales templates and report templates,
- Marketing department: with campaign and report templates, as well as post templates,
- Creation Center: with creative brief and brand strategy templates.
3. Canva courses: for employee training
THE Canva course enable the transformation of content created on the platform (presentation, document, video, etc.) into sequenced interactive courses. Functionality that can be used to onboard a new employee, for example, or even offer employee training workshops on a specific topic.
with Canva coursethe platform is no longer just a tool for content design, but is also becoming a tool for content consumption!
4. Improvement of AI tools
Canva also continues to improve its suite of AI tools A magical studio. Among the new artificial intelligence features integrated into the platform we find:
- From text to illustration, via Média Magique: which allows you to generate graphics, icons and illustrations from queries,
- Magical transformation: you can now turn a Canva creation into a personalized document, from a text request,
- Photo editing: you can move or delete any element (object, person, etc.) present in the photo.
- Voice editing: within your videos, it is now possible to apply a noise reduction effect to the soundtrack to improve the sound quality.
5. New offer for companies and expansion of Affinity
Canva is renewing its offer for large companies with increased security and more administrative controls. Organizations can now restrict the use of brand assets and regulate access to Canva templates. Businesses also benefit from scalable cloud according to their needs and Canva Shield which enables especially “AI-generated content disclaimer”.
The company also discussed the acquisition of Affinity, which was officially announced in March 2024. The remainder, which includes Affinity designer, Photography AND Publisherlaunches update 2.5 and is now available for free for schools, associations and NGOs.