This year, I have a friend in communications and Metricool (a comprehensive social media and online advertising management tool) have teamed up to put together a white paper on the best social media campaigns for 2023! Idea? Combine our expertise to offer you a real reference work, which lists and analyzes the main social media trends of the last year.
Today we bring you a selection of three of the best Discord campaigns. As surprising as it may seem, “new” are starting to make a name for themselves. And Discord is just one of them! That’s why the platform includes our directory of the best social media campaigns in 2023.
What about the rest of the social media planet? Instagram, the leading social network in the eyes of community managers, is one of the most used social platforms in 2023. This confirms its position alongside TikTok. And the two social networks are fighting a fierce battle to outdo each other. Either way, this duo leads the dance. They use short videos to attract advertisers!
In addition, YouTube is improving its user experience by offering a variety of formats. Short, lifestyle, podcasts, long videos: these multifaceted experiences, hugely popular with users, are a boon for brands. Snapchat, LinkedIn, Twitch and even Pinterest are developing at their own pace, nurturing their diversity. Finally, Facebook and X (formerly Twitter) face an uncertain future. In fact, the latter are gradually losing interest in brands.
Top 3 Best Social Media Campaigns on Discord in 2023
It is new addition to our white paper. Created in 2015 to encourage online discussions between gamers, Discord, like Twitch, has seen its audience explode during the health crisis. Since then, almost 2.2 million users connect to this network daily. Especially for exchange, entertainment and information. Like Reddit, Discord is a general audio, video, and text chat tool. But it has one peculiarity. The platform is based on the principle of a public server that can be made private if desired. Therefore, to discuss a topic on a specific channel, you must be invited. It is this process that increases the sense of belonging of Discord users.
In several numbers:
- 7.6 million monthly users in France
- 83% of monthly users are between 15 and 24 years old
- 70% of users are video game players
Squeezie – GP Explorer opens virtual grandstands
After the great success of his first “GP Explorer”, Squeezie is back in 2023! The Formula 4 competition, which took place on September 9, once again brought together numerous content creators on the Bugatti Le Mans circuit. And that, in addition to being streamed live on Twitch. The broadcast of the event gathered more than 1.3 million viewers. It also sets a French viewership record. As for the physical 60,000 seats, they were all sold out in less than thirty minutes! In order to bring the latest information to the fan community, a special server has been created on Discord.
Much more than a simple information channel, the server thus created gathered various supporters. So I can play games like Mario Kart, The Sims Or Minecraft. They can also exchange messages and audio tracks with each other. Or even win tickets to attend the event! The visitors, arranged according to the team they support in various shows, were thus able to fully participate in the organization of the event. Meeting other supporters.
Discord was the preferred platform to unite the community present around “GP Explorer”. Some members of the server thus found themselves on the stands of the Bugatti circuit in Le Mans, moving from the virtual to the real. A masterstroke by Bump, the agency founded by Squeezie, and other organizers “GP Explorer”, who was able to use this opportunity upstream, to gather members of this community around common interests. This will undoubtedly leave many indelible memories in the minds of every participant. Now all we have to do is wait “GP Explorer 3” !
Louis Vuitton – Louis Vuitton launches its own Discord channel
Louis Vuitton continues to invest in digital with its own Discord discussion channel. It is divided into two different parts. One, quite classic, is intended for all visitors to the platform, which allows them to access numerous contents related to know-how or the latest innovations from home. The second part, private and more elite, is available only to owners of the VIA Treasure Trunk, an NFT whose brand is original.
For those who are interested, it is possible to get NFT for a modest sum of… €39,000! A significant cost, which nevertheless provides numerous advantages. Indeed, VIP members have the opportunity to access many exclusive products and experiences reserved for them. Among them we especially find the VIA Speedy 40 bag designed by the master Pharrell Williams. VIP visitors can also participate in the development of new luxury brand ideas. A notion of exclusivity that should convince more than one!
Louis Vuitton continues its strategy of conquering the digital world and Web3 by opening up to channels that are still little used. Differentiation strategy, through an innovative channel, which allows the brand to gather and retain the loyalty of its members! In addition to using new technologies, games and virtual reality, luxury brand thereby showing its desire to penetrate a new market. And that from the perspective of understanding and integrating one’s community. This step towards a well thought out brand content strategy promotes a whole new form of connection between members. And this is focused on information exchange, feedback and communication.
Crédit Agricole – Crédit Agricole and Team Vitality are launching a call for projects
National call for e-sports projects on Discord? This is the idea of CRédit Agricola and Team Vitality! Aimed at all those who have always wanted to start streaming, organize a LAN – local area network tournament -, learn with professionals or even develop the discipline of esports, the Discord Shortcut channel was created to help them realize their projects. To apply, candidates only had to join a server created for this purpose, access a private room “Call for projects”, accept the rules of participation, then fill out the application form. In the end, three proposals were selected for financial and/or human support: first prize, name “Big project”and two more projects, naz “Beginner projects”. An unprecedented opportunity to help the most creative and determined, while e-sports stands out.
The proposal of Crédit Agricole and Team Vitality to launch a call for projects in the field of e-sports is a very relevant choice if we stick to the statistics: according to the results of the France Esports barometer for 2023, 11.8 million internet users aged 15 and over interested in e -sport, which is an increase of one million compared to 2022. As a reminder, the banking brand and the e-sports club officially became partners in April 2022, and Crédit Agricole became the main sponsor of the Vitality School, which offers e-sports and gaming courses to young people during school holidays. This call for projects promoted on Discord establishes Crédit Agricole’s desire to support social transformations and invest in a promising area, while rejuvenating its cause through a channel popular with the gaming community.
Our white paper “The Best Social Media Campaigns of 2023.” offers you, for each social network, an analysis of the best campaigns of the year according to our selection.
To discover all the best social media campaigns of 2023 on Discord: